PAA maintains strict criteria on the selection of its airline principals. Route networks must be complimentary to or non- conflicting with other PAA principals. Airlines who are aligned in a common global alliance with other principals are given preference. Airlines must have competitive advantage in their markets. Through this criteria and discipline, PAA is able to uniquely serve its principals as a strategically aligned partner By strategically selecting airline principals, PAA is able to offer the Korean travel industry a global portfolio of airline products, elevating PAA's value and access to the industry. By being able to meet the industry's global travel needs, PAA is able to penetrate segments of the market on behalf of its client airlines, which would otherwise be inaccessible due to the domination of the Korean national carriers Through shared marketing and operations infrastructure, airline principals are provided nationwide access and state-of-the-art equipment, systems and distribution, providing a more cost effective return on representation.